Software Drives – Kugler Maag’s Survey

Kugler Maag have conducted an in-depth survey in the automotive industry on the future of the automotive industry. You can download the report and the presentation of the results from Kugler Maag’s website.


How is the industry changing?

The study puts a spotlight on new technologies, business models, cooperation models, the role of top management, life cycles, and keywords such as ‘speed’ and ‘cost-efficient development’.

Key developments.

Decision-makers, for example, see a clear competitive advantage in adopting service-oriented business models. In digital business models, payment streams relate more to the ongoing use of services than the purchase of products as the aftermarket becomes the mainmarket. In terms of technology, the connected layer provides an interface with providers of added value, and will become more important than the current division of vehicle manufacturing into chassis, electronics, gears and drive (“KEFA”). In addition, the continuous development of existing systems will replace the current orientation towards SOP, model maintenance and EOP.

The future of electrics/electronics development up to 2030.

Until now, the responsibility for automobile development has been carried by the manufacturers. Will this remain the case, or are we facing a shift in the traditional paradigms? In the future, customers will derive the most benefit from services. As a result, the traditional mobility demands will merge with internet-based services to form integrated solutions based on new business models. We have investigated the impact this transformation will have on E/E organisations.

Find out first-hand what the decision-makers and experts think here.

The study Software Drives. Automotive Development 2030 was conducted by the Stuttgart-based consultancy Kugler Maag Cie as part of the major European research project “Scalare”, in cooperation with BMW Car IT, Bosch, eclipse, Fraunhofer SIT and the University of St. Gallen. The study participants were from North America, Europe and Asia.